The world is changing in the way we consume products, from ownership to usership, and DigitalRoute is positioned in the middle of the transition for when enterprises pivot to usage-based business models, they often make an unfortunate discovery. Their systems weren’t built to handle the massive data volumes and complexity that usage-based models generate. This causes them to leak revenue and respond too slowly to customer demand. DigitalRoute solves this by creating a real-time usage data layer for enterprises. Our products transform raw usage data into clear information for billing, in real time and at high scale.
We are looking for a Head of Product Marketing who will develop a deep, technical understanding of our product and be able to communicate it on several different levels. You won’t just say the buzzwords that people want to hear, you’ll know exactly what our product can do and what makes it great.
So what is our product? It’s the Usage Data Platform, the only software purpose-built to help companies monetize complex usage data. We built it 20 years ago so telecoms could precisely bill customers for their calls and data usage. Today it’s also used by leading enterprises to launch usage-based business models, consolidate financial systems, and automate quote-to-cash processes. Every time you make a phone call, book a flight, or watch a streaming service, there is a good chance our Usage Data Platform is involved.
What you'll be doing
As Head of Product Marketing, you will be part of our global marketing team and provide a critical link to both our Product Management and Sales teams. You’ll develop a deep understanding of our customers, our ideal customer profiles, and how our solutions work. You will influence our product's packaging and pricing, and develop our product related content, sales enablement and demand generation assets and make sure product messaging and market positioning is clear, crispy and compelling. You can handle high-level business and influencer discussions, as well as more in-depth technical discussions.
Product knowledge and strategy
- Become an authority on our solutions and how to present them
- Do competitor and market research so we can play to our strengths
- Help develop industry/buyer personas as a foundation to marketing and sales
- Plan and participate in the launch of new services, products and pricing
Product Marketing
- Develop effective product messaging and strategies based on our USPs
- Build relationships with analysts, providing them briefings and filing evaluations
- Act as an evangelist and public spokesperson for the product
- Help produce articles, thought leadership, case studies and videos
- Speak about our products to both external and internal audiences
- Be able to run general product demos and run webinars featuring our solutions
- Be a spokesperson in PR teams about new products
Sales
Create tools for our sales teams, like presentations, demos and value based marketing assets e.g. case stories, calculators, that are useful and convincing. Run product trainings for internal and external people. When needed, engage with prospects and customers to explain exactly what makes us great.
We believe you have
- At least 5 years in a role within product marketing
- Previous experience in research (analysis of data, surveys, customer interviews)
- Previous experience from product management is helpful
- Experience from a global company within the tech industry
- University degree or equivalent
You should love working and collaborating with people to be a good fit for this role. You should feel comfortable working with and learning from C-level people, sales representatives, subject matter experts and skilled engineers. Every day you will be working with and building trust with people all across our organization. Communication skills are incredibly important in order to manage these relationships and explain to others how our products work and why they are unique.
